The Monthly Episode - December 2021 - The Billionaire Episode - 31
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 Journey from pretentious Diamantaire to fugitive


 With aspirations to become an extraordinaire jeweller, Nirav Modi worked with his jeweller uncle, Mehul Choksi and learnt the trade. With a vision of his Indian brand to be recognised in the world as a luxury, he established Firestar International in 1999, however, Nirav hit the headlines in 2008 when his Lotus necklace with a rare Golconda diamond was auctioned by Christie's for more than $3 million.
 

This was the phase when People weren't looking for Guccis or Pradas anymore but for the Indian luxury brand “Nirav Modi”. However there was something to ponder on, he came out from India really quick then opened stores in New York, in China, in Singapore, in London and with the project of 100 stores by 2025 he wanted to expand his business all over the world.
The thing is it’s very hard to make that much noise all around the world that too this quick without having an obscene amount of money behind you. It always looked like he had this fountain of money but ...
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