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But this wasn’t enough. He wanted to be number one, to be recognized all over the world, therefore in 2003 he launched Kingfisher airlines and it started with a bang ! Without any skepticism Kingfisher indeed revolutionised air travel in India.
 ‘Everyone is welcome here’
- Kingfisher Airlines motto
If everything was brilliant then what went wrong ?
Mallya wanted to expand his business and in order to do that he required an enormous amount of money. So he expanded Kingfisher Airlines by borrowing more & more money from state banks.
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 The airline started providing a lot of extravagant services and that was the point when the vision of creating a low cost carrier started fading off. Even after losing more than 347 crores he ordered 18 new aircrafts, I mean he was extremely confident on Kingfisher.
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