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New Cosmetic Collection for “Her Going Out Tonight” Morphe Cosmetics Morphe X Jeffree Star Artistry Palette Morphe Cosmetics, legally known as Morphe Holdings and stylized as MORPHE, is a Los Angeles cosmetics and beauty manufacturer founded in 2008. Morphe, a famous brand among Gen Z beauty consumers, made its debut in India around September 2021.
The strategic entry is part of an exclusive deal with the country’s leading lifestyle destination Nykaa. The company specializes in the digital retail direct-to-consumer distribution of beauty and personal care products using partnerships with social media influencers. Morphe Cosmetics is mostly an online makeup brand with affordable prices and excellent product quality. When beauty gurus began to collaborate with them, this makeup brand flourished.
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